572 11th Avenue
This is a retail lease transaction at 572 11th Avenue in Hell's Kitchen, with Ski Pod occupying 3,790 SF at $100/SF on a single net lease, representing an annualized rent obligation of approximately $379,000. The $100/SF asking rent is broadly in line with the Hell's Kitchen retail corridor comps, which range from $70 to $158/SF, lending credibility to the pricing. However, the tenant, Ski Pod, is a niche experiential concept with limited brand recognition, introducing meaningful tenancy credit risk, particularly given the challenges specialty retail faces in post-pandemic NYC. The brokerage team from KSR, led by David Green with over 176 deals and $447M in volume, is experienced and well-regarded in the NYC retail leasing market, which adds execution confidence. Overall, this is a market-rate lease in an active submarket with a competent brokerage team, but the speculative tenant profile and single-net lease structure temper the underwriting score.
Deal Stats
Parties
Seller / Landlord
Paul Heule is the landlord of 572 11th Avenue, a retail property in Hell's Kitchen. No major institutional or widely publicized track record is publicly available, suggesting a private individual or small investor landlord rather than an institutional owner.
Buyer / Tenant
Ski Pod appears to be a niche recreational or fitness-oriented retail concept, likely a ski simulation or winter sports pod experience tenant. As a specialty experiential retailer, their tenancy carries moderate credit risk given the niche nature of the concept and limited operating history in the NYC market.
Score Analysis
How to improve
The following actions could meaningfully improve this deal's Homage score. Each suggestion is based on the deal's profile, asset type, and current rating — addressing them before approaching a lender can increase approval likelihood and lower borrowing costs.
Resolve outstanding violations or liens
Active violations significantly depress the score; clearing them has high impact.
Provide sponsor financial statements
Documented liquidity and net worth reduce lender risk perception.
Submit a detailed business plan
A clear repositioning or hold strategy demonstrates deal viability.
Identify institutional co-lenders or equity partners
Reputable co-investors signal deal quality to underwriters.
Raw Deal Textclick to expand
Submit Growing Financial Partnerships For Over 30 Years. Get Started Deals New York Retail Lease 572 11th Avenue Ski Pod Leases Retail Space At 572 11th Avenue In Hell's Kitchen For $100/ft LEASED $100 3,790 SF Leased 2 weeks ago the deal players comps contact related Summary NEW YORK Asset Type: Price Per Square Foot: Total Square Footage: Transaction Type: The property is a retail asset located at 572 11th Avenue in Hell's Kitchen. It features a square footage of 3,790 and is subject to a single net lease with an asking rent of $100 per foot. Summary of transaction details: Property Type: Retail Transaction Amount: $379,000 Address: 572 11th Avenue Market: Hell's Kitchen Landlord: Paul Heule Tenant: Ski Pod Brokers: David Green, Benjamin (Ben) Namdar & Darien Hakimi - KSR The key individuals involved in this transaction include Paul Heule, who is the landlord, and Ski Pod, the tenant securing the lease. The brokerage team facilitating this deal comprises David Green, Benjamin Namdar, and Darien Hakimi, all associated with KSR. See More Players All Brokers David Green 176 deals $447M volume (516) 320-0260 BROKER Benjamin Namdar 34 deals (516) 406-9176 Darien Hakimi 1 deal Details Deal Summary IMAGE: David Green, Benjamin Namdar & Darien Hakimi DATE: 5/15/2026 ADDRESS: 572 11th Avenue MARKET: Hell's Kitchen ASSET TYPE: Retail LANDLORD: Paul Heule TENANT: Ski Pod BROKERS: David Green (@DavidSTGreen), Benjamin (Ben) Namdar (@BenNamdar) & Darien Hakimi (@darien_hakimi) - KSR (@Kassin_Sabbagh_Realty) ASKING RENT: $100/ft ~ SF: 3,790 LEASE TYPE: Single Net Lease Email New York | @tradedny Comps 10 These are similar deals based on proximity and similarity to the subject deal. West Pier Market Leases Retail Space On 649 West 42nd Street In Hell's Kitchen New York | Retail | PPSF: $80 06/05/2023 Elmadani Sadek Of One Hand Realty Leases Retail Space To Hefu Noodle For $158/ft In Hell's Kitchen New York | Retail | PPSF: $158 07/25/2025 Spa Leases 2600 Square Feet At 594 9th Ave From Clinton 42nd Street With Charles Rapuano As Landlord's Representative New York | Retail Private Personal Training Studio Leases Retail Space In Hell's Kitchen + 1 04/15/2022 Ben Biberaj & Elliot Wygoda Facilitate Retail Lease For Dinerland Comedy In Hell's Kitchen New York | Retail | PPSF: $70 05/06/2024 Fuji Hibachi Leases Retail Space At 690 9th Ave. In Manhattan Uncle Teds Leases Retail Space At 698 Ninth Ave In Hells Kitchen New York | Retail | PPSF: $200 10/01/2022 Liberty Bagels Leases Retail Space At 354 West 38th Street From Landlord John Esposito New York | Retail | PPSF: $8000 04/15/2025 Orangetheory Fitness Leases Retail Space At 720 9th Ave In Hell's Kitchen 06/01/2020 M's Bike Shop Leases Retail Space At 420 West 51st Street In New York 09/09/2022 Contact Get in touch with the broker you want Select Brokers David Green, Benjamin (Ben) Namdar, Darien Hakimi Name Phone (optional) Message I'm an agent Similar Tenants These are similar tenants of Retail properties in this price range based on this de Unlock All Profiles Unlimited deal views Access investor profiles & contacts Exclusive comps & market data These are similar brokers based on this deal Enter any address to instantly view nearby comps, investors, brokers, lenders, and a visual map. NEW! Search No recent news available for this market No active listings available for this market Suggestions Analyze deals based on income, expenses, and financing. We automatically filled the calculator with data from the deal you are viewing, fill free to modify it to see how it affects the results. Deal Type SALE LOAN LEASE Property Size (sq ft) Rent per Square Foot (Annual) Lease Term (Years) Annual Escalation (%) Lease Type NNN (Triple Net) Free Rent Period (Months) Reset Effective Rent (Annual) $434,481.03 Total Lease Value $4,344,810.26 Net Landlord Cash Flow Is there something missing? Send suggestions We are telling CRE's story Traded is the #1 source for cutting edge CRE transactions & insights. States National Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming News Agents Agencies About About Us FAQ Testimonials Help Help Center Return Policy © 2026 Traded Media LLC . All rights reserved. Terms & Conditions Privacy Disclaimer Cookie Policy Do Not Sell My Info Acceptable Use