153 East 96th Street
153 East 96th Street is a 40-unit multifamily asset in Carnegie Hill, a transitional upper-Carnegie Hill location that sits at the boundary of East Harlem, which tempers pricing relative to the core of the neighborhood. At $252 per square foot and $234,375 per unit, the pricing reflects a modest discount to prime Upper East Side multifamily comparables, likely due to the building's regulatory rent mix and submarket location. The embedded calculator flags a DSCR of 0.94x, indicating the property does not cover debt service at current income levels under standard financing assumptions, which is a meaningful credit concern for any leveraged acquisition. The seller, Gould Investors, is a credible institutional-grade operator with a clean reputation and extensive NYC multifamily experience, and the listing is represented by a high-volume Newmark team with strong market penetration. Overall the deal presents as a stabilized but modestly cash-flow-constrained asset in a liquid submarket, appropriate for an equity-heavy or long-horizon buyer but carrying notable leverage risk.
Deal Stats
Parties
Seller / Landlord
Gould Investors
Gould Investors is a well-established, Long Island-based real estate investment and management firm with decades of experience owning and operating multifamily and commercial properties across the New York metropolitan area. The firm has a long track record of disciplined portfolio management, and this disposition is consistent with their history of selectively recycling capital from stabilized assets.
Score Analysis
Why this score
Submarket Location Risk
Upper-Carnegie Hill's transitional status and proximity to East Harlem creates pricing headwinds and limits buyer pool compared to core UES locations.
Inadequate Debt Service Coverage
The 0.94x DSCR indicates the property cannot service debt from operations, creating significant leverage risk and restricting financing options for most acquirers.
Seller Credibility & Capital Recycling
Gould Investors' institutional pedigree and disciplined portfolio management signal a well-maintained asset and legitimate market-driven disposition.
Regulatory Rent Exposure
The embedded rent-stabilized unit mix constrains income growth and limits value-add upside relative to market-rate comparable buildings.
Market Liquidity & Representation
Newmark's high-volume team and the asset's stabilized multifamily profile ensure exposure to a broad, active buyer base despite underperformance concerns.
How to improve
The following actions could meaningfully improve this deal's Homage score. Each suggestion is based on the deal's profile, asset type, and current rating — addressing them before approaching a lender can increase approval likelihood and lower borrowing costs.
Achieve 1.10x+ DSCR through operational repositioning
Capture deferred rent increases on expiring stabilized leases or optimize unit mix through legal vacancy/turnover strategy to unlock 8-12% revenue uplift.
Execute capital-light value engineering
Target 10-15% expense reduction via utility optimization, insurance renegotiation, or service consolidation to improve NOI without heavy capex.
Reposition as best-in-class operator in Upper-Carnegie Hill micro-submarket
Differentiate through superior amenities, community programming, or transit-oriented marketing to command modest premium to East Harlem comps and widen buyer appeal.
Raw Deal Textclick to expand
Submit Growing Financial Partnerships For Over 30 Years. Get Started Deals New York Multifamily Sale 153 East 96th Street Gould Investors Sells Multifamily Property At 153 East 96th Street For $9.375M SOLD $9,375,000 MultiFamily 37,065 SF Sold 1 week ago the deal players comps contact related Summary NEW YORK Asset Type: Price Per Square Foot: $252 Total Square Footage: Transaction Type: The property involved in this transaction is a multifamily asset located at 153 East 96th Street in the Carnegie Hill neighborhood. The sale price was recorded at $9,375,000, with a total of 40 units. The square footage of the property totals 37,065, resulting in a price per unit of $234,375 and a price per square foot of $252. Summary of transaction details: Property Type: Multifamily Transaction Amount: $9,375,000 Units: 40 Square Feet: 37,065 Price Per Unit: $234,375 Price Per Square Foot: $252 Seller: Gould Investors Seller's Representatives: Brett Siegel, Eric Roth & Tyler Signora - Newmark Date of Transaction: 5/19/2026 Key individuals involved in the transaction include the seller, Gould Investors, represented by brokers Brett Siegel, Eric Roth, and Tyler Signora from Newmark. These representatives facilitated the closing of the deal. See More Players All Brokers Buyers | Sellers Brett Siegel 75 deals $6.4B volume (212) 372-0798 BROKER Eric Roth 61 deals $1.5B volume (212) 655-0625 Tyler Signora 37 deals $852.2M volume (212) 372-0759 GI Gould Investors SELLER Details Deal Summary IMAGE: Eric Roth, Brett Siegel & Tyler Signora DATE: 5/19/2026 ADDRESS: 153 East 96th Street MARKET: Carnegie Hill ASSET TYPE: Multifamily SELLER: Gould Investors SELLER'S REP: Brett Siegel (@BSieges), Eric Roth (@EricMRoth) & Tyler Signora (@Tyler_Signora) - Newmark (@Newmark) SALE PRICE: $9,375,000 UNITS: 40 ~ PPU: $234,375 SF: 37,065 ~ PPSF: $252 Email New York | @tradedny Contact Get in touch with the broker you want Select Brokers Tyler Signora, Brett Siegel, Eric Roth Name Phone (optional) Message I'm an agent These are similar buyers of MultiFamily properties in this price range based on thi Unlock All Profiles Unlimited deal views Access investor profiles & contacts Exclusive comps & market data These are similar brokers based on this deal Top Markets for Multifamily Investment Report Fall 2025 Download Report Enter any address to instantly view nearby comps, investors, brokers, lenders, and a visual map. NEW! Search No recent news available for this market No active listings available for this market Suggestions Analyze deals based on income, expenses, and financing. We automatically filled the calculator with data from the deal you are viewing, fill free to modify it to see how it affects the results. Deal Type SALE LOAN LEASE Purchase Price Loan-to-Value (%) Interest Rate (%) Amortization Period 30 years Loan Term 10 years Operating Income Gross Potential Rent (Annual) Vacancy Rate (%) Operating Expenses (Annual) Property Tax Insurance Maintenance Utilities Management Reserves Reset Net Operating Income (NOI) $499,999.99 Debt Service Coverage Ratio (DSCR) 0.94x DSCR below 1.0x - deal does not cover debt service Cap Rate 5.33% Cash Flow (Annual) -$33,307.40 Cash-on-Cash Return -1.27% Monthly Debt Service $44,442.28 Annual Debt Service $533,307.39 Is there something missing? Send suggestions We are telling CRE's story Traded is the #1 source for cutting edge CRE transactions & insights. States National Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming News Agents Agencies About About Us FAQ Testimonials Help Help Center Return Policy © 2026 Traded Media LLC . All rights reserved. Terms & Conditions Privacy Disclaimer Cookie Policy Do Not Sell My Info Acceptable Use