21 Howard Street is a 103,500 SF mixed-use asset in Tribeca transacting at $338 PPSF, which is materially below the $1,200–$2,100 range seen in comparable SoHo/Tribeca mixed-use sales, suggesting either significant vacancy, rent-stabilized residential floors, below-market leases, or deferred capital needs that suppress in-place income. The calculator data indicates a sub-1.0x DSCR (0.94x) and negative cash-on-cash return at current leverage, which is a meaningful underwriting red flag for a private lender unless the buyer group is bringing substantial equity and has a credible value-add business plan. The buyer consortium is well-credentialed with deep aggregate deal volume in NYC, and Meridian Capital Group's involvement as broker adds institutional process credibility. Market context is constructive — Tribeca mixed-use assets with repositioning upside remain in demand — but the income gap relative to debt service must be addressed before this deal meets standard DSCR thresholds. Lender should require detailed rent roll, lease expiration schedule, and a clear path to stabilization before advancing proceeds.
Seller / Landlord
Phillip Chong
Phillip Chong appears to be a private investor or owner-operator holding a legacy mixed-use asset in Tribeca; limited public profile data suggests a long-term hold disposition rather than an institutional seller, consistent with the below-market PPSF relative to SoHo/Tribeca comps.
Buyer / Tenant
Adam Rubin, Andrew Shanfeld, Jeremy Aidan, Ebi Khalili, Josh Rahmani & Andrew Rosen
The buyer group is a consortium of experienced NYC real estate investors with a combined deal volume exceeding $1.6B; notably Adam Rubin (10 deals, $647.6M volume) and Josh Rahmani ($673.1M volume) anchor the group with strong track records in Manhattan mixed-use acquisitions. The syndicated structure suggests a joint venture or club deal approach, which is common for SoHo/Tribeca mixed-use assets of this scale, and the team's collective depth provides meaningful execution certainty.
The following actions could meaningfully improve this deal's Homage score. Each suggestion is based on the deal's profile, asset type, and current rating — addressing them before approaching a lender can increase approval likelihood and lower borrowing costs.
Resolve outstanding violations or liens
Active violations significantly depress the score; clearing them has high impact.
Provide sponsor financial statements
Documented liquidity and net worth reduce lender risk perception.
Submit a detailed business plan
A clear repositioning or hold strategy demonstrates deal viability.
Identify institutional co-lenders or equity partners
Reputable co-investors signal deal quality to underwriters.
Submit Growing Financial Partnerships For Over 30 Years. Get Started Deals New York Mixed Use Sale 21 Howard Street Adam Rubin, Andrew Shanfeld, Jeremy Aidan, Ebi Khalili, Josh Rahmani, And Andrew Rosen Acquire Mixed-Use Property From Phillip Chong For $35.03M SOLD $35,025,000 JA JR + 2 Mixed-use 103,500 SF Sold 2 weeks ago the deal players comps contact related Summary NEW YORK Asset Type: Price Per Square Foot: $338 Total Square Footage: Transaction Type: The property asset involved in this transaction is located at 21 Howard Street in Manhattan. It is categorized as a mixed-use asset and encompasses a total of 103,500 square feet. The sale price recorded for this property was $35,025,000, resulting in a price per square foot of $338. Summary of transaction details: Property Type: Mixed-use Transaction Amount: $35,025,000 Address: 21 Howard Street Market: Manhattan Square Footage: 103,500 Price per Square Foot: $338 Buyer: Adam Rubin, Andrew Shanfeld, Jeremy Aidan, Ebi Khalili, Josh Rahmani, Andrew Rosen Seller: Phillip Chong Broker: Chirag Doshi - Meridian Capital Group The transaction involved a group of buyers consisting of Adam Rubin, Andrew Shanfeld, Jeremy Aidan, Ebi Khalili, Josh Rahmani, and Andrew Rosen, who collectively facilitated the acquisition. The seller of the property was Phillip Chong, while the deal was brokered by Chirag Doshi from Meridian Capital Group, who represented the seller in this transaction. Players All Brokers Buyers | Sellers Chirag Doshi 8 deals $224.2M volume BROKER Jeremy Aidan 4 deals $35M volume BUYER Josh Rahmani $673.1M volume Adam Rubin 10 deals $647.6M volume Andrew Shanfeld 7 deals $340M volume Details Deal Summary IMAGE: Andrew Shanfeld, Adam Rubin, Jeremy Aidan, Ebi Khalili, Josh Rahmani, Chirag Doshi & Andrew Rosen DATE: 5/4/2026 ADDRESS: 21 Howard Street MARKET: Manhattan ASSET TYPE: Mixed-use BUYER: Adam Rubin, Andrew Shanfeld, Jeremy Aidan, Ebi Khalili, Josh Rahmani & Andrew Rosen SELLER: Phillip Chong BROKER: Chirag Doshi (@Chirag_Doshi) - Meridian Capital Group (@Meridian.Capital.Group) SALE PRICE: $35,025,000 SF: 103,500 ~ PPSF: $338 Email New York | @tradedny Comps 10 These are similar deals based on proximity and similarity to the subject deal. Meadow Partners Acquires Mixed-Use Property At 200 Lafayette Street In SoHo For $40 Million New York | Mixed-use | PPSF: $2105 05/06/2025 Meadow Partners Acquires Mixed-Use Retail Condo In SoHo From Brookfield Properties For $37M New York | Mixed-use 06/24/2025 AlleyCorp Acquires Mixed-Use Property In Nolita From Continental Equities Group For $41M New York | Mixed-use | PPSF: $1272 JH 09/08/2022 Yael Aflalo Acquires Mixed-Use Building At 65-67 Greene Street For $31.75M With Broker Representation New York | Mixed-use | PPSF: $1490 12/23/2025 L3 Capital Acquires Mixed-Use Property At 72 Greene St From Centrum Properties For $42M 12/01/2012 Robert Zeisel Sells Mixed-Use Property At 69 Greene Street In New York For $32.6M New York | Mixed-use | PPSF: $494 11/15/2012 Jamie Berenger Acquires Mixed-Use Building At 535 Broadway In SoHo For $23M New York | Mixed-use | PPSF: $1936 JB 12/06/2023 Blackstone And L3 Capital Acquire Mixed-Use Property From Morgan Stanley In SoHo For $45M New York | Mixed-use | PPSF: $2142 + 6 01/15/2026 139 Bowery Holdings Acquires Mixed-use Asset In Lower East Side For $36M With Alan Louie As Buyer's Rep New York | Mixed-use | PPSF: $692 06/01/2026 Javeri Capital and HudsonPoint Group Acquire Mixed-Use Property In Soho, Manhattan For $29M New York | Mixed-use | PPSF: $1450 12/22/2023 Contact Get in touch with the broker you want Select Brokers Chirag Doshi, Jeremy Aidan, Josh Rahmani, Adam Rubin, Andrew Shanfeld Name Phone (optional) Message I'm an agent These are similar buyers of Mixed-use HUBB NYC $1B Volume 33 Closed Deals L3 Capital $16B Volume 12 Closed Deals Meadow Partners $2B Volume 24 Closed Deals Upgrade to unlock PM Pearl Realty Management $708M Volume 2 Closed Deals SI Safehold Inc. $73M Volume Unlock All Profiles Unlimited deal views Access investor profiles & contacts Exclusive comps & market data These are similar brokers based on th Aaron Jungreis 202 Closed Deals (212) 359-9900 Aaron Kline $79M Volume 6 Closed Deals Abie Kassin 52 Closed Deals (212) 468-5909 Adam Doneger 187 Closed Deals (516) 317-7837 Avery Silverstein 62 Closed Deals (212) 850-5432 Enter any address to instantly view nearby comps, investors, brokers, lenders, and a visual map. 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Deal Type SALE LOAN LEASE Purchase Price Loan-to-Value (%) Interest Rate (%) Amortization Period 30 years Loan Term 10 years Operating Income Gross Potential Rent (Annual) Vacancy Rate (%) Operating Expenses (Annual) Property Tax Insurance Maintenance Utilities Management Reserves Reset Net Operating Income (NOI) $1,867,999.99 Debt Service Coverage Ratio (DSCR) 0.94x DSCR below 1.0x - deal does not cover debt service Cap Rate 5.33% Cash Flow (Annual) -$124,436.43 Cash-on-Cash Return -1.27% Monthly Debt Service $166,036.37 Annual Debt Service $1,992,436.43 Is there something missing? Send suggestions We are telling CRE's story Traded is the #1 source for cutting edge CRE transactions & insights. 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